MSBDC Accelerator Program – Taking the Leap
The Mississippi Small Business Development Center (MS-SBDC) hosts a four-week course entitled “Taking the Leap” to assist Mississippi entrepreneurs to fast-track their business development efforts.
The four weeks of the Taking the Leap program included the following courses:
- Week 1: The Voice of Your Customer
- Week 2: A Plan for Success-Develop Your Business Model
- Week 3: Cash is King
- Week 4: Pitch Night! Marketing Your Business and Celebrating Your Business Launch
The curriculum covers topics including introducing and understanding the entrepreneurial mindset, empathizing with the customer, utilizing design thinking to better prepare a value proposition, tips on interviewing customers, identifying opportunities using the Ice House Opportunity Discovery Canvas, developing a business model utilizing the Business Model Canvas, understanding the components of and drafting a business plan, the different forms of legal structures for businesses in the state of Mississippi,
the importance of financial management with an introduction to the key financial statements (Income Statement, Cash Flows, Balance Sheet, Sources and Uses of Funds/Startup Costs), the significance of breakeven and appropriate pricing strategies, sources of startup capital, marketing strategies and best practices for digital marketing in small businesses, and effectively pitching your business venture.