NEW:

Digital Marketing Bootcamp 2.0!

In 2024, the Digital Marketing Bootcamp program helped small business owners set measurable marketing goals and leverage SEO, social media, and technology to grow their businesses. This training program, brought to rural communities through a partnership between Mississippi SBDC, Alabama SBDC, and the University of Georgia SBDC, provided key strategies for understanding customers, optimizing websites, and mastering social media platforms like Facebook, Instagram, and LinkedIn.

In 2025, we took it to the next level with the Digital Marketing Bootcamp 2.0 — an AI-powered marketing clinic, featuring advisors trained by America’s SBDC AI U Program, to help businesses stay ahead in the digital landscape!

Now, the full Digital Marketing Bootcamp 2.0 experience is available on-demand. We’ve recorded the virtual workshop and split it into two parts, so you can watch at your own pace, revisit key lessons, and download practical tools to put these strategies into action for your business.

DMB 2.0 On-Demand Workshop

Where We’ve Been:

2024 Locations

Oxford

Tupelo

Jackson

Natchez

Vicksburg

Laurel

Pascagoula

Meridian

Rolling Fork

Philadelphia

2025 Locations

Brookhaven

Jackson

Kosciusko

Gulfport

Vicksburg

Cleveland

Grenada

Starkville

Madison

Virtual

Part 1: Digital Marketing

This part of the program covers the fundamentals that you need to tell your story and connect with online audiences, from understanding your customers and mapping their buyers’ journey to mastering social media platforms like Facebook, Instagram, and LinkedIn. You’ll also learn how to design a website that is optimized for search engines and local audiences, along with other key strategies to build a powerful online presence.

You will learn:

  • How to set marketing goals that make sense for your business

  • What motivates your target customers

  • How to compare yourself to your competition

  • Which social media platforms are right for your business

  • What to post on Facebook, Instagram, and LinkedIn

  • Website optimization strategies for visitors and search engines

  • How to get found on local internet searches

Part 2: AI-Powered Marketing Clinic

In part 2 of the Digital Marketing Bootcamp 2.0 program, we’re incorporating AI-driven marketing strategies into the program. Business counselors trained through the AI U program will present practical ways to integrate AI tools into your digital marketing efforts.

This includes:

  • Using AI for smarter content creation and social media strategy

  • Enhancing customer insights and market research with AI-driven data

  • Automating and optimizing ad campaigns for better results

  • Leveraging AI for personalized marketing and customer engagement

  • Whether you're new to digital marketing or looking for the latest tools to streamline your strategy, this new AI clinic will help you stay ahead in today’s digital landscape.