Digital Marketing Bootcamp: Tools We Used & Discussed
Explore some of the AI, marketing, local search, analytics, website, and SEO tools discussed during Digital Marketing Bootcamp. Use this page as a resource as you continue putting what you learned into action for your business.
Keep exploring.
You do not need every tool on this page. Start with the resources that solve a specific need for your business, test what works, and build from there.
AI Learning & Discovery
Everyday AI
A daily podcast and newsletter covering AI news, tools, trends, and practical ways to use artificial intelligence for productivity, marketing, career development, and business growth.
Visit Everyday AI →Futurepedia
An AI tool discovery and workflow platform that helps you explore AI tools, compare options, find use cases, and identify practical ways to incorporate AI into your work.
Explore Futurepedia →Google AI Ready Challenge
No-cost AI training and resources from Google designed to help small businesses build practical AI skills and learn how AI tools can support everyday business operations.
Explore the Challenge →AI Productivity & Content Tools
Manus
An AI agent that can take an idea or set of instructions and help complete multi-step projects such as research, presentations, websites, written content, designs, and more.
Visit Manus →Gemini Notebook
Formerly NotebookLM, Google's AI research and thinking partner helps you analyze information from sources you provide, ask questions, summarize material, connect ideas, and create useful outputs from your research.
Open Gemini Notebook →ChatGPT for Coding
ChatGPT can help write, explain, debug, and improve code. It can also assist with website code, formulas, scripts, embeds, automations, and other technical tasks—even if you are not a programmer.
Open ChatGPT →Uberduck
An AI audio platform for creating synthetic vocals and text-to-speech content. It can be used for voiceovers, promotional audio, creative content, music, and branded audio concepts.
Visit Uberduck →Business Listings & Local Search
Google Business Profile
Manage how your business appears across Google Search and Google Maps. Keep your hours, phone number, website, photos, services, reviews, and other important business information accurate and up to date.
Manage Your Google Profile →Apple Business Connect
A no-cost tool that allows businesses to manage how their information and brand appear across Apple Maps and other Apple apps and features.
Manage Your Apple Listing →Bing Places for Business
Claim and manage your business information for Bing. Keeping this listing updated can strengthen your local search presence and help Microsoft users find accurate information about your business.
Manage Your Bing Listing →Analytics, Website & SEO Tools
Google Search Console
See how your website performs in Google Search, review search traffic and keywords, monitor indexing, identify technical issues, and better understand how people are finding your website.
Open Search Console →Google Analytics 4
Track website traffic and user behavior to learn where visitors come from, which pages they use, how they engage with your site, and which marketing efforts are driving results.
Open Google Analytics →PageSpeed Insights
Test a website's speed and technical performance on mobile and desktop. PageSpeed Insights also provides recommendations that can help improve user experience and website performance.
Test Your Website →Google Trends
Explore how search interest changes over time. Compare keywords, identify seasonal patterns, spot emerging topics, and use real search behavior to guide content and marketing decisions.
Explore Google Trends →Semrush
A digital marketing platform with tools for SEO, keyword research, competitive research, content strategy, website audits, search visibility, and monitoring how a brand appears in AI-powered search experiences.
Explore Semrush →Ahrefs
An SEO and search visibility platform useful for keyword research, backlink analysis, competitor research, site exploration, content opportunities, and technical SEO audits.
Explore Ahrefs →WooRank
Enter a website to receive an instant analysis with actionable recommendations related to SEO, usability, mobile performance, technical issues, and overall website optimization.
Analyze a Website →Start with the problem—not the tool.
AI and digital marketing platforms are most useful when they help you accomplish a specific goal. Identify what you are trying to improve, choose a tool that supports that goal, and continue testing what works best for your business.